GRIN Verlag Pressemappe

Repercussions of the economic crisis on the luxury brand market An analysis of the dichotomy of the Italian luxury industry in the light of global crisisIn the years since the outbreak of the financial crisis of 2008, the luxury industry has garnered a great deal of interest not only from economists but the public eye, as it seems to be immune to the backlash grappling national economies.Marketing expert Angela Alunni has now published the ...