17.06.2015 10:51 Uhr in Medien & Presse von GRIN Verlag

Repercussions of the economic crisis on the luxury brand market

Kurzfassung: Repercussions of the economic crisis on the luxury brand market An analysis of the dichotomy of the Italian luxury industry in the light of global crisisIn the years since the outbreak of the financia ...
[GRIN Verlag - 17.06.2015] Repercussions of the economic crisis on the luxury brand market

An analysis of the dichotomy of the Italian luxury industry in the light of global crisis
In the years since the outbreak of the financial crisis of 2008, the luxury industry has garnered a great deal of interest not only from economists but the public eye, as it seems to be immune to the backlash grappling national economies.
Marketing expert Angela Alunni has now published the scientific essay "The Effects of the Economic Crisis on the Luxury Brand Market", dealing with this topic. Her most recent work gives a brief historical account of the evolution in the general understanding of luxury goods, which in present times includes a multi-faceted view of the phenomenon. The research then puts emphasis on the Italian market, clarifying what role the luxury sector plays in the national economy and at what point the concepts of luxury and Made in Italy coincide.
The Author
Angela Alunni is a seasoned international marketing and branding expert, delivering successful marketing portfolios for dynamic global businesses, especially a broad range of luxury brands. She has earned qualifications from UC Berkeley Business School in Marketing and Project Management and from Stanford Business School in Social Media Marketing, SEO and Branding. "The Effects of the Economic Crisis on the Luxury Brand Market" is her first publication.
Please send an e-mail to presse@grin.com to get a free review copy.
Link to the publication: http://www.grin.com/de/e-book/299352/

GRIN Verlag / Open Publishing GmbH
Nymphenburger Str. 86
80636 Munich
Tel: +49-(0)89-550559-27
E-Mail: presse@grin.com
Weitere Informationen
GRIN Verlag
Der GRIN-Verlag publiziert seit 1998 akademische eBooks und Bücher. Wir veröffentlichen alle wissenschaftlichen Arbeiten: Hausarbeiten, Bachelorarbeiten, Masterarbeiten, Dissertationen, Fachbücher uvm.
GRIN Verlag,
, 80636 München, Deutschland
Tel.: ;
Weitere Meldungen dieses Unternehmens
Erfolgreiche Pressearbeit eBook
Pressearbeit
Eine Pflichtlektüre für mehr Sichtbarkeit durch Pressemitteilungen.
Pressekontakt

GRIN Verlag

80636 München
Deutschland

E-Mail:
Web:
Tel:
Fax:
Drucken Weiterempfehlen PDF
Schlagworte
Permanentlinks https://www.prmaximus.de/126067

https://www.prmaximus.de/pressefach/grin-verlag-pressefach.html
Die Pressemeldung "Repercussions of the economic crisis on the luxury brand market" unterliegt dem Urheberrecht. Jegliche Verwendung dieses Textes, auch auszugsweise, erfordert die vorherige schriftliche Erlaubnis des Autors. Autor der Pressemeldung "Repercussions of the economic crisis on the luxury brand market" ist GRIN Verlag, vertreten durch .