Pressemitteilungen zum Thema "svi-endowed-chair-of-marketing"

Some sustainability claims, especially climate-related ones, are not very comprehensible for consumers and therefore do not influence their decision to buy a certain product very much. This is the finding of a representative survey conducted by the SVI-Endowed Chair of Marketing of Germany's HHL Leipzig Graduate School of Management and GfK Verein (Association for Consumer Research). The researchers examined how German consumers perceive the ...